GENERAL OVERVIEW

You are a new Business Analyst for a fictional retail company, GlobalCo. GlobalCo operates multiple stores across the country and tracks data on customer purchases, store performance, and product categories. 

Your CEO (and Marcy alum!) Paul Robles seeks your help in understanding customer behavior and business trends that can help him make decisions that improve GlobalCo’s overall performance. He’s eager to get your perspective on what might be happening in the business! He has asked you to complete a set of work as outlined below.